Logo Guidelines

Welcome to MakMad Logo Guidelines and thank you for your interest!

Last Updated / Effective Date: May 27, 2014 AD / Rajab 27 1435 AH

 

In general, third parties may not use the makmad.org e.V. Logo (“MakMad logo”) (“logo”) without prior permission. However, this page provides with limited circumstances under which third parties may use the MakMad logo without explicit permission.

For information about the design elements of the MakMad logo, please download this document.

The logo must always be used pursuant to the specifications on this page to identify makmad.org e.V., or MakMad campaigns, charity activities, products or services. Any use that falls outside of these specifications is strictly prohibited to maintain consistent and distinct recognition.

Third parties may only use the logo without a license only under the following limited circumstances:

• In promotion, advertising, marketing collateral, or a website that references your connection with MakMad (for example, when you cooperate, endorse, donated or actively support the MakMad mission).
• In an area of a website, advertising, or marketing collateral exclusively dedicated to support the MakMad mission, and in such a manner that associates the MakMad mission with the MakMad logo.
• Do not use in campaigns, charity activities, products, product packaging or other services for which a formal license is required.

The following guidelines must be followed for all use of the logo:

 

1.  Use only approved MakMad logo artwork as provided, either with or without text. Download these logos and scale proportional to fit your needs or contact us for higher resolutions:

 

 

• Use on light or white backgrounds.
• The logo is not accompanied by the trademark symbol (™) or registered trademark symbol (®).
• On web-media, always link the logo to https://www.makmad.org.
• A one color logo is only acceptable when media reproduction is limited. In these cases, the logo may be reversed to greyscale on a background that provides suitable contrast. A black logo is allowed when media reproduction is black only.

 

2. To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The cap height of the green circle in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the Logo.

 

 

3.  The width of the full logo with text must always be at least 210 pixels for on-screen or 3” (75mm) for print, the logo without text 70 pixels for on-screen or 1” (25mm) for print.

 

 

4.  The logo may not be used in any manner that might imply that any non-MakMad materials, including but not limited to campaigns, charty activities, goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with MakMad.

 

5.  The logo may not be displayed as a primary or prominent feature on any non-MakMad materials. Entities using the logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), entity name, product names, or other branding.

 

6.  The logo may not be imitated or used as a design feature in any manner.

 

7.  The logo may not be used in a manner that would disparage MakMad. The attribution clause “The makmad.org e.V. logo is a trademark of makmad.org e.V.” must accompany use of the logo

 

8.  Neither the logo nor makmad.org may be used in any other entity name, product name, service name, domain name, website title, publication title, or the like.

 

9.  Non-MakMad materials should not mimic any MakMad campaign, charity activity, advertising, product packaging, or website design.

 

10.  The logo must be used as provided by MakMad with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words or artwork. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

 

11. The logo vertical and horizontal orientation must appear only as displayed on this page.

 

12. The logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols. The logo must never be used to represent the word “MakMad” or “makmad.org” in text, including in a headline, logotype, or body copy.

 

13. The logo must not be incorporated or used in any manner as part of, or in close proximity to another entity’s name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks. The logo must never appear with any other symbol or icon; contained within a box, circle, or other shape; or combined with any other name, logo, or icon to create a co-branded logo.

 

MakMad reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in MakMad’s sole judgment, does not comply with these guidelines, or might otherwise impair MakMad’s rights in the logo. MakMad further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.

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